Get the Scoop on California Classic!
Written by SurfWriter Girls Sunny Magdaug and Patti Kishel
I scream. You scream. We all scream for Thrifty Ice Cream. What better news for a hot summer day than the news that California classic Thrifty Ice Cream is back!
SurfWriter Girls Sunny and Patti got the scoop that the beloved Thrifty Ice Cream brand that was a favorite at the now gone Thrifty and Rite Aid drug stores is getting a new roll-out and a new look with individual-size 3.6-ounce servings making their debut.
On trips to the drugstore from the 1940s into the 21st century children everywhere used to pull their parents to the ice cream counter and coax them into getting them 5-cent cones (eventually raised to $2.49) topped with the iconic, cylinder-shaped scoops of ice cream.
SurfWriter Girls learned that the scoopers used to dig out the ice cream from the giant cartons behind the counter were designed to be less messy to use and easy on the workers’ arms.
Under the brand’s new owners Hilrod Holdings (whose management team has links to Monster Beverage Corp.), the ice cream, made in El Monte, CA, is getting positioned to retake its place in the frozen treat lineup. At the top!
Although it’s been available at a few retailers and restaurants since the two drug stores closed, Thrifty Ice Cream has mostly been under the radar – until now. Hilrod CEO Dani Rothenberg has high hopes for the ice cream, calling it “California’s best-kept secret.” That’s something he’s eager to change, expanding the product offerings, moving into other states, and linking the ice cream to sports and other events.
In addition to getting the standard, 48-ounce ice cream cartons onto retailers’ shelves, the new individual-size cartons are going to give Ben & Jerry’s, Haagen-Dazs, and other premium ice creams a run for the money. And, in different spots, too – multipacks at Costco and individual cartons and fresh scoops at Angel Stadium.
SurfWriter Girls found these red-white-and-blue Thrifty ice cream treats at Costco just in time to celebrate the 4th of July.
With Thrifty turning up in so many spots, the only problem for consumers will be picking which flavor to have. SurfWriter Girls polar bear friend Bear – an expert when it comes to cool treats – made it simple. He chose two!
With old time favorite flavors like Rocky Road, Mint Chip, Pistachio Nut, and Chocolate Malted Krunch on the scene – and more flavors to come! – it’s definitely something to scream about.
Sunny Magdaug and Patti Kishel hold the exclusive rights to this copyrighted material. Publications wishing to reprint it may contact them at surfwriter.girls@gmail.com Individuals and non-profit groups are welcome to post it on social media sites as long as credit is given.






























































































































