Written by SurfWriter Girls Sunny Magdaug and Patti Kishel
Today’s beachwear focuses on both fashion and function. From boardshorts and bikinis to tanks and Ts, you can find the new looks for summer at Quiksilver, Vans and Volcom.
These popular action sportswear brands – and Surfrider Foundation sponsors – are ahead of the trends and lead the way in eco-friendly materials and manufacturing. SurfWriter Girls Sunny Magdaug and Patti Kishel have seen the creative energy at these companies and their commitment to “reduce, reuse, and recycle.”
What’s more, they all have innovative new beachwear fashions on board for Summer 2015.
Quiksilver has been making waves since it started in 1970.
From revolutionizing the men’s beachwear market with its first line of two-snap/Velcro-close boardshorts
To its fashion-forward women’s Roxy line – that’s as stylish in the water as it is on the beach.
Quiksilver is always looking for ways to provide people with a connection to the outdoors…and an authentic experience.
Vans sportswear lives up to its “Off the Wall” slogan.
And, it hasn’t forgotten its checkered roots.
Volcom generates a wide following of loyal enthusiasts
while still staying true to its origins and irreverent “Youth Against Establishment” motto.
And, if you want to look good and protect the environment at the same time, be sure to get a Surfrider T-shirt or sweatshirt at a beach cleanup or online.
Add sunscreen and a hat and you’re ready for summer!
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