Blue jeans are as much a part of the beach scene as bikinis and boardshorts. And they’re definitely California cool, no matter where you wear them!
Created in 1873 when Levi Strauss and Jacob Davis made them for California’s gold miners, the rugged pants were an instant hit.
Their unique construction – with rivets at key pressure points – made the jeans last longer. Virtually indestructible, they were even granted a patent (#139,121) by the U.S. Office of Patents and Trademarks.
From casual to couture, ripped to rhinestones, boot-cut to bell-bottoms, blue jeans are as versatile as we are and go everywhere we go…especially the beach! Whether it’s foggy mornings, sun baked afternoons or starry nights.
SurfWriter Girls Sunny Magdaug and Patti Kishel learned that 2017 is turning out to be the Year of the Blue Jeans. Designers are adding new styles and going retro with new spins on the classic flower power jeans of the 60s and 70s.
Fashion brands from Gucci and Valentino
to Citizens of Humanity, and Volcom are on board with new salutes to all things denim.
This year’s jeans aren’t just blue, says Glamour magazine. Add white and sand-color jeans to the mix. Or, make it a wave of color – orange, purple, lime green and turquoise!
Whether we call them Levi’s, blue jeans or denims (Levi’s original fabric came from Nimes, France – de Nîmes), jeans are a classic beach favorite.
More than that, jeans are part of the fabric of our lives. Just ask Elton John, who’s even put them to music.
Blue jean baby, L.A. lady
Dreaming of my Chevy and my old blue jeans
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