End of an Era

VW Bug Says Good-Bye

Written by SurfWriter Girls Sunny Magdaug and Patti Kishel

The world’s love affair with the VW Bug is coming to an end. Volkswagen recently announced that it is discontinuing the long-lived Beetle in 2019.

First introduced in Germany in 1938, the Volkswagen (“people’s car”) was quickly nicknamed the Kafer (German for “Beetle”) because of its small, round shape.

Developed by lead engineer Ferdinand Porsche to utilize Germany’s new road network, the Beetle soon proved that it could go anywhere and do anything, winning over the hearts of people around the globe.

Durable, intrepid and able to travel on practically a thimble of gas, the nimble Bug had an eight-decade-long run (including two-updated versions in 1997 and 2003). More than a car, it was a symbol of individuality, appealing to intellectuals and the free-spirited, alike.

The Bug’s creative “Think Small” ads helped to build it’s unconventional image and get people to buy a different kind of car than the large, flashy cars that other car companies were selling.

The Bug was even a film star in movies, starring as “Herbie” in The Love Bug movies, appearing in Footlose as Kevin Bacon’s ride, and holding its own alongside Barbra Streisand and Ryan O’Neal in What’s Up Doc? In that movie it showed that it could even survive a plunge into San Francisco Bay. Unlike other cars, it floated.


SurfWriter Girls Sunny Magdaug and Patti Kishel are sorry to see this iconic car for the ages disappear from the world stage.


However, like super-spy James Bond, the VW Bug may still return one day.

Asked if Volkswagen would ever bring back the beloved Beetle, VW of America CEO Hinrich Woebcken said, “I would ‘never say never.'”

Surf’n Beach Scene Magazine

SurfWriter Girls

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